CATI Survey

LARGE-SCALE SENTIMENT INTELLIGENCE

// Status: Operational // Protocol: CATI

Rapid, scalable sentiment analysis using computer-assisted telephony to capture directional trends and shifts in real-time.

Description

Active

Structured telephone-based interviews designed to capture public sentiment and directional trends at scale, using computer-assisted systems.

Target: Sentiment Velocity

Necessity

  • 01Field surveys do not scale rapidly.
  • 02Leadership needs frequent sentiment reads.
  • 03Early shifts must be detected quickly.
  • 04Direction matters before depth.

Components

Structured call scripts
Stratified sampling logic
Trained CATI agents
Real-time data capture
Call monitoring systems

Workflow

HOW WE CONDUCT TELEPHONIC RESEARCH

Design

Objective questionnaires.
Neutral framing.

Sample

Stratified & representative.
Geographic balance.

Execute

Trained CATI agents.
Dialer-based collection.

Monitor

Live call supervision.
Drop-off tracking.

Aggregate

Demographic Analysis.
Validation & Reporting.

Protocols

HOW WE ENSURE QUALITY & RELIABILITY

CALL AUTHENTICITY

  • Call duration thresholds
  • Drop-off & refusal analysis
  • Script adherence checks

AI AGENT CONTROLS

  • Real-time AI sentiment analysis
  • Automated tone & bias flagging
  • Response pattern monitoring

DATA CONSISTENCY

  • Cross-question logic validation
  • Straight-line & duplication detection
  • Outlier flagging

CROSS-VALIDATION

  • Alignment with field trends
  • Digital sentiment correlation
  • Anomalies flagged, not forced